Skip to main content

Standing in a Line

When I rode past 33rd Street and saw the now infamous line at Georgetown Cupcake last weekend, I laughed out loud at the people waiting for their cupcakes. The Washington Post has video of some people who don't find it quite so funny.

Having sampled some of these cupcakes (purchased for me by someone else, so I didn't stand in line), I can honestly say that I wouldn't spend my own hard-earned money on these things with any regularity; let alone stand in an Disneyworld-style line and then spend my money on them. But hey, cupcakes are sugary and sweet and they look fancy and pretty. I can see why people like them.

At the same time, there now seems to be an abundance of cupcakeries in Washington DC, most of which don't need a crowd-control person watching the door. Ask a local about cupcakes and many will probably say that Georgetown Cupcake is overrated and give you directions to their favorite place.

Part of me wants to believe that people are standing in this line because they are trying to manufacture a worthwhile memory. They want to go home and brag to their family and friends that they stood in line for an hour just to buy a cupcake. It's actually a pretty good conversation starter, since it's so ridiculous and silly.


B. P. Beckley said…
Something that has happened since you left Cleveland is that the gyro place at the West Side Market (Steve's Gyros? Bob's Gyros? Something like that...) has appeared on "Man vs. Food" on FoodTV, and thus has an enormous line all day on Saturday's now. Did something similar happen with this cupcake place?
Rob Pitingolo said…
B.P., as far as I understand, Georgetown Cupcake has its own television show. I have never seen it.

Popular posts from this blog

In Praise of Southwest's 'C' Boarding Group

A few weeks ago I saw a tweet from someone complaining that their Southwest Airlines boarding pass had been assigned A20 (meaning they would be at least one of the first twenty passengers to board the plane). Apparently this person though they should have been assigned a higher number, less their flight experience be considerably spoiled.

Despite the complaints, Southwest has resisted demands to assign seats on its flights, a decision which I personally applaud. I'll admit that I was skeptical when they rolled out the newest boarding procedure, assigning both boarding groups and a line number; but in hindsight it seems like one of the best operational decisions they've ever made. If nothing else, it effectively eliminated the infamous "cattle call" whereby fliers were getting to airports hours in advance and sitting in line on the floor as if they were waiting for the midnight showing of the new Star Wars movie.

When I was an intern at Southwest Airlines last winter, I…

So You Want to be a Southwest Airlines Intern?

My personal website must have pretty decent SEO - because in the past year, I've received about two dozen emails from aspiring Southwest Airlines interns looking to draw on my experience in search of their own dream internship. In the past two weeks alone a few new emails have already started rolling in...

(from flickr user San Diego Shooter)

If you've found your way here, you might be hoping for the silver bullet; a secret tip that will propel you above the competition. Unfortunately, I do not know any inside secrets. I can only share my experience as an internship candidate about two years ago and, rather than responding individually to future emails I anticipate to receive, I hope that potential interns will find the information posted here valuable.

Understand: Southwest Airlines is a very unique company. The corporate culture at Southwest is truly unlike that of nearly every other company. But you probably already knew that, since it now seems mandatory for every management,…

Mixing Sports and Business

In the last two days I've devoured every article in the Washington Post about the Nationals painful and epic defeat on Friday night in the NLDS. It was a tough way to see the season end, there's no doubt about that.

(from wallyg on Flickr)
These articles make it clear that there are a lot of people emotionally invested in professional sports. I think they sometimes they forget that, ultimately, Major League Baseball is big business. Each team is a major corporation and the league itself is an organization governed by a bunch of executives. The television networks that show the games are under contract with the team owners and the games aren't usually available to those without cable.

This is why it can be so hard to be a fan in this game. It's the multi-millionaire and billionaire owners that call most of the shots. They get to decide how much they're willing to spend on players. They get to decide who to hire as the CEO of the company. They get to decide how much t…