Season Ticket to the Bar

A friend of the blog tipped me off to this post by Darren Rovell.
Jerry Remy’s Sports Bar & Grill is opening near Fenway Park next week with a twist. It’s selling season tickets. For a one-time $500 fee, patrons will get a guaranteed table during Red Sox games. A same “ticket” for Patriots games costs $350 and $250 for Celtics games... On the surface, the $500 might seem tough to swallow, but if played right, it could be an incredible value. Consider the fact that the person who buys the season ticket gets a $25 food and beverage credit every time they show up. Watch 20 games at the restaurant and you’ve already made your money back.
At first I thought this sounded like a pretty novel and entrepreneurial idea, until I got to the part where Remy's manager is quoted as saying that the program is primarily being marketed to big companies with deep pockets.

(from Flickr user caribb)

The problem I see with Remy's season ticket program is the same problem I see at the ballgames themselves. Why is it that you can go to a game and there will be thousands of people in the crowd, but many of the best seats, the seats right next to the field, are empty for the entire game? It's because those are the seats owned by the big companies with the deep pockets; and for whatever reason, the companies didn't get anyone to use them.

What's going to happen when you've got a packed bar next to Fenway and tables sitting vacant because the owners of the "season ticket" never showed up? Is Remy's going to make all the suckers who didn't buy season ticket stand? Are they going to give those people the table but then kick them out if the season ticket holders show up? Either way, I imagine a lot of peeved reviews on Yelp from people who aren't going to be happy about getting second-class treatment for failing to pony up for the season ticket.