Skip to main content

Season Ticket to the Bar

A friend of the blog tipped me off to this post by Darren Rovell.
Jerry Remy’s Sports Bar & Grill is opening near Fenway Park next week with a twist. It’s selling season tickets. For a one-time $500 fee, patrons will get a guaranteed table during Red Sox games. A same “ticket” for Patriots games costs $350 and $250 for Celtics games... On the surface, the $500 might seem tough to swallow, but if played right, it could be an incredible value. Consider the fact that the person who buys the season ticket gets a $25 food and beverage credit every time they show up. Watch 20 games at the restaurant and you’ve already made your money back.
At first I thought this sounded like a pretty novel and entrepreneurial idea, until I got to the part where Remy's manager is quoted as saying that the program is primarily being marketed to big companies with deep pockets.

(from Flickr user caribb)

The problem I see with Remy's season ticket program is the same problem I see at the ballgames themselves. Why is it that you can go to a game and there will be thousands of people in the crowd, but many of the best seats, the seats right next to the field, are empty for the entire game? It's because those are the seats owned by the big companies with the deep pockets; and for whatever reason, the companies didn't get anyone to use them.

What's going to happen when you've got a packed bar next to Fenway and tables sitting vacant because the owners of the "season ticket" never showed up? Is Remy's going to make all the suckers who didn't buy season ticket stand? Are they going to give those people the table but then kick them out if the season ticket holders show up? Either way, I imagine a lot of peeved reviews on Yelp from people who aren't going to be happy about getting second-class treatment for failing to pony up for the season ticket.

Comments

Popular posts from this blog

In Praise of Southwest's 'C' Boarding Group

A few weeks ago I saw a tweet from someone complaining that their Southwest Airlines boarding pass had been assigned A20 (meaning they would be at least one of the first twenty passengers to board the plane). Apparently this person though they should have been assigned a higher number, less their flight experience be considerably spoiled.

Despite the complaints, Southwest has resisted demands to assign seats on its flights, a decision which I personally applaud. I'll admit that I was skeptical when they rolled out the newest boarding procedure, assigning both boarding groups and a line number; but in hindsight it seems like one of the best operational decisions they've ever made. If nothing else, it effectively eliminated the infamous "cattle call" whereby fliers were getting to airports hours in advance and sitting in line on the floor as if they were waiting for the midnight showing of the new Star Wars movie.

When I was an intern at Southwest Airlines last winter, I…

So You Want to be a Southwest Airlines Intern?

My personal website must have pretty decent SEO - because in the past year, I've received about two dozen emails from aspiring Southwest Airlines interns looking to draw on my experience in search of their own dream internship. In the past two weeks alone a few new emails have already started rolling in...

(from flickr user San Diego Shooter)

If you've found your way here, you might be hoping for the silver bullet; a secret tip that will propel you above the competition. Unfortunately, I do not know any inside secrets. I can only share my experience as an internship candidate about two years ago and, rather than responding individually to future emails I anticipate to receive, I hope that potential interns will find the information posted here valuable.

Understand: Southwest Airlines is a very unique company. The corporate culture at Southwest is truly unlike that of nearly every other company. But you probably already knew that, since it now seems mandatory for every management,…

Commuting Meets Technology

I'm finally out of the dark ages. I got an Android smartphone over the weekend and have since been in the process of exploring the Android apps market.  One thing I've immediately noticed is the really wide range of usefulness in the apps. For example, the WeatherBug app is fantastic. It automatically determines your location and gives you exact conditions for that location. On the other end of the spectrum, Google's Goggles app is supposed to be a type of 'visual search' where you snap of photo of something and Google searches for it. In each of my attempts to use it, the app hasn't returned any search results. I even took a photo of a bottle of Pepsi (figuring it as a common houseful item) and got nothing.

Somewhere in the middle is this app called Waze. Have a look at their 'guided tour':



Some people might look at it and comment on the amazing evolution of technology or on the incredible value of social networks. To me, Waze says something important ab…