Mixed Messages

All the other blogs on the web are recapping the best commercials from yesterday's Super Bowl. For a little change of pace, allow me to share with you what I think is one of the worst commercials I have seen in a while.



Let's get this straight... the 30-second spot begins by setting up the David and Goliath story of the little local businessman vs. the giant evil corporation hell-bent on driving him out of business by stealing his customers with cheap haircuts. In response, the little guy goes to Office Depot (not the mom-and-pop office supply store in town) and he likes it. Why? Because the giant corporate office supply store sells stuff for really cheap! Lowest prices, guaranteed, in fact.

Call me crazy, but aren't there some serious mixed messages being sent here? Or is it a deliberate and subliminal attempt to convince people that by buying from the faceless corporation, you are actually helping the local businessman?

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