Skip to main content

Good Advertising

The blogosphere seems to be one fire over Microsoft's new "Lauren" TV commercial. Frankly, I don't see what the commotion is about.



If the critics are correct, then "Lauren" is actually Lauren De Long, a Screen Actors Guild eligible actress; and apparently, if you look close enough, she never even enters the Apple store.

Even if all of that is true, it doesn't refute the fact that Apple's laptops are significantly more expensive than most PCs. It isn't a lie that Apple doesn't sell any 17-inch laptops for less than a grand. The advertisement doesn't make any reference to the quality of the machines (or contest any of the claims made in Apple's "I'm a PC" commercials) or provide any good reason to buy one other than price.

As far as I can tell, after years of horrible commercials and a series of flops, Microsoft seems to finally have hired an ad agency that put together a decent advertisement. It's not likely to persuade me to buy any of their products that I otherwise wouldn't; but they were destined to finally get at least one right. Congratulations, Microsoft.

Comments

PJ Kehres said…
Personally, I love this commercial and the other one with the guy. They highlight the fact that, aside from aesthetics, Macs really serve no purpose to common people. I recently switched from a PC desktop to a Macbook Pro at work. I love the Macbook, but I would never, ever spend that much money for a personal laptop. All I need a computer for is internet surfing, word processing and music storage, so why would I spend $1000+ on a Mac when I can get a PC to do that for <$600? And to people that say Macs are more reliable and last longer, I have known people with both Macs and PCs who have had them crap out before their time.

I will give Macs this... they are incredibly fun do use, and damn do they look good. I make the analogy that PCs are like DVD players, where all of them do the same basic things, but you get what you pay for. Macs are more like a video game console, with a standard interface and features and much better "out of the box" capabilities. They are much better for people who don't like tinkering and upgrading, but you do pay a premium for it. If I ever do end up getting a Mac, this will be the reason why - I don't mind occasionally paying a premium to just HAVE what I need rather than having to fight for it. Same reason I pay people to do my taxes. Plus, I anticipate needing a better computer when I head off to grad school. I am nothing but disappointed with my current PC. But in the end, Macs for most people are just a shiny, trendy toy that they'll never use for anything more than they could have done with a PC that cost half as much.
Rob Pitingolo said…
PJ - I've read quite a few reviews of the advertisement from people arguing that the commercial applies one thing or another. I think the success is in the fact that it is so open to interpretation.

Popular posts from this blog

In Praise of Southwest's 'C' Boarding Group

A few weeks ago I saw a tweet from someone complaining that their Southwest Airlines boarding pass had been assigned A20 (meaning they would be at least one of the first twenty passengers to board the plane). Apparently this person though they should have been assigned a higher number, less their flight experience be considerably spoiled.

Despite the complaints, Southwest has resisted demands to assign seats on its flights, a decision which I personally applaud. I'll admit that I was skeptical when they rolled out the newest boarding procedure, assigning both boarding groups and a line number; but in hindsight it seems like one of the best operational decisions they've ever made. If nothing else, it effectively eliminated the infamous "cattle call" whereby fliers were getting to airports hours in advance and sitting in line on the floor as if they were waiting for the midnight showing of the new Star Wars movie.

When I was an intern at Southwest Airlines last winter, I…

So You Want to be a Southwest Airlines Intern?

My personal website must have pretty decent SEO - because in the past year, I've received about two dozen emails from aspiring Southwest Airlines interns looking to draw on my experience in search of their own dream internship. In the past two weeks alone a few new emails have already started rolling in...

(from flickr user San Diego Shooter)

If you've found your way here, you might be hoping for the silver bullet; a secret tip that will propel you above the competition. Unfortunately, I do not know any inside secrets. I can only share my experience as an internship candidate about two years ago and, rather than responding individually to future emails I anticipate to receive, I hope that potential interns will find the information posted here valuable.

Understand: Southwest Airlines is a very unique company. The corporate culture at Southwest is truly unlike that of nearly every other company. But you probably already knew that, since it now seems mandatory for every management,…

Mixing Sports and Business

In the last two days I've devoured every article in the Washington Post about the Nationals painful and epic defeat on Friday night in the NLDS. It was a tough way to see the season end, there's no doubt about that.

(from wallyg on Flickr)
These articles make it clear that there are a lot of people emotionally invested in professional sports. I think they sometimes they forget that, ultimately, Major League Baseball is big business. Each team is a major corporation and the league itself is an organization governed by a bunch of executives. The television networks that show the games are under contract with the team owners and the games aren't usually available to those without cable.

This is why it can be so hard to be a fan in this game. It's the multi-millionaire and billionaire owners that call most of the shots. They get to decide how much they're willing to spend on players. They get to decide who to hire as the CEO of the company. They get to decide how much t…