April 30, 2009
A new study analyzes reciprocal attention in blogging. The authors conclude that “the activity of bloggers is found to be related to the size and level of reciprocity within a blogger’s network.” The study also finds that bloggers who don’t participate in reciprocity are punished with a lower number of readers. In other words, the Internet hasn’t remotely damaged the arts of logrolling and mutual back-scratching.While I think the conclusion is probably true and that it is useful to branch out in the blogging community, it's worth considering the methodology of this analysis. The authors analyzed a dataset provided by LiveJournal; and as any blogger knows, LiveJournal isn't exactly the place where any established or aspiring to be established bloggers are hanging out..