October 29, 2007
The reality? 99% of the people who use Facebook will probably never know that Microsoft even has a stake in the company, and if they do, it is extremely unlikely that they will decide to increase or decrease their time on the website because of it. When McDonald's started acquiring a stake in Chipotle Mexican Grill many years ago, it alone neither improved the image of McDonald's nor hurt the image of Chipotle. The fact is that main street simply doesn't care about which companies are investing in each other, so long as the end product remains the same. When are Wall Street analysts finally going to figure this out?